Edward Bear Key Charm 6"

A tiny version of the special edition Merrythought Edward Teddy Bear, the bear who famously inspired AA Milne’s Winnie The Pooh stories, in a size you can take with you wherever you go! 

Available exclusively during Sketch in Bloom, 12th May - 7th June, Edward arrives as a fleeting treasure of the season.

Merrythought is the last remaining British teddy bear manufacturer, and to this day the bears continue to be handmade in the company’s original factory in Shropshire. Merrythought bears are handcrafted from the finest natural materials. 

Teddy Bear outer: Mohair Plush, 
18 Carat Gold-Plated Hardware

Edward Bear can be delivered to your table, collected from sketch, or delivered throughout the UK.

For international orders, please contact us via email at Shop@sketch.london

Originally created by Farnell in 1921, Edward is brought to life again by Merrythought as the star of major feature film 'Goodbye Christopher Robin'.

Purchased from Harrods by Daphne Milne for the birthday of her son, Christopher Robin, Edward bear and his owner formed a unique bond and became the best of friends. However, following a trip to London Zoo, the young boy later renamed his bear after the zoo's resident black bear Winnipeg, or Winnie for short.

Christopher's father, AA Milne, was enamoured by the wonderful partnership he witnessed between a boy and his teddy bear, and decided to pen stories about their journey through life together.